Profit-Focused Google Ads
for D2C Brands
Senior-led management across Search, Shopping, and Performance Max. Built for margins, not impressions.
15 minutes. No pitch deck. Just fit + quick opportunities.
Sound familiar?
Why Brands Switch
“We're spending more, but efficiency is sliding.”
Margin-first optimization — every dollar tied to actual profit, not platform-reported ROAS.
“PMax feels like a black box.”
Transparent structure — you see what's running, why, and what's being tested.
“Attribution doesn't match reality.”
Clean measurement — GA4/GTM configured properly before scaling spend.
“Reports look busy but say nothing.”
Reporting that shows what changed, why, and what's next — not just charts.
“I don't know who's actually working on my account.”
One person. Same person on strategy, execution, and the call.
What I do
Services Built for D2C Growth
Every engagement is scoped to your business — not a one-size-fits-all package.
Audit & Action Plan
Know exactly what's broken and what to fix first.
Account Rebuild / Launch
Rebuild structure, tracking, and bidding from a clean foundation.
Ongoing Management
Profit-focused scaling across Search, Shopping, and PMax.
Tracking & Measurement
Clean conversion signals before you scale spend.
International Expansion
Repeatable rollout from US to CA, EU, or AU.
My process
How I Work
A structured, transparent process — so you always know what's happening and why.
Diagnose
Margins, CAC/ROAS targets, inventory constraints, current account health — mapped before anything changes.
Measure
Conversion tracking cleanup. GA4, GTM, and attribution aligned so the data is trustworthy before scaling.
Build
Scalable campaign structure across Search, Shopping, and PMax — architected for control and clarity.
Test
Structured experimentation across queries, creative, landing pages, and bid strategies. Not random changes.
Scale & Report
Expand what works, cut what doesn't. Regular reporting with clear narrative tied to your business metrics.
How Reporting Works
Every report answers three questions — not with charts, but with narrative.
What changed
Actions taken this period — campaigns adjusted, tests launched, keywords added or cut.
Why
The reasoning behind each change, tied to your targets and the data driving it.
What's next
The plan for the next cycle — priorities, tests queued, and expected impact.
Key metrics with context, not just numbers. You'll see what your reporting looks like before the engagement starts.
Is This a Fit?
I work best with a specific type of brand. Here's how to tell.
Best Fit
- D2C brand with proven product-market fit
- Clear margins and a real understanding of unit economics
- Monthly ad spend of $5,000+
- Willing to share tracking + ads access for evaluation
- Open to testing offers, landing pages, and creative
- Want a senior practitioner, not an account manager layer
Likely Not a Fit
- Ad spend under $5,000/month
- Need guaranteed ROAS numbers upfront
- Won't share tracking or ads access
- Not willing to invest in site, offer, or creative improvements
- Looking for a one-time quick fix with no ongoing process
Engagements start at $2,000/month. Typical clients spend $5,000–$50,000+/month on Google Ads.
Client work
Selected Engagements
US + EU + Australia
Global D2C brand, 3 product lines. Restricted advertising category requiring policy-compliant campaign structures. Multi-market feed management and localized bidding.
Scaled profitably across markets with compliant structures
EU
High-SKU Shopping environment. Margin-based optimization across product categories with feed restructuring and bid alignment to actual margins.
Improved ROAS through structural and feed changes
EU
Regulated category with strict compliance requirements. High CPC, competitive vertical. Built scalable search structure in a category where most agencies burn budget.
Scalable structure in a high-regulation vertical
Specifics — metrics, strategy, and context — shared on call.
Frequently Asked Questions
Me. I handle strategy, execution, optimization, and reporting. No handoffs, no junior team.
Management fees start at $2,000/month. Most clients spend $5,000–$50,000+/month on ads.
You'll get regular reports (typically biweekly or monthly, depending on scale) that show what changed, why, and what's next. No vanity dashboards — just clear narrative tied to your business metrics.
Depends on starting point. Accounts with clean tracking and existing data typically see meaningful signal within 4–8 weeks. Net-new launches take longer — 6–12 weeks to build enough data for confident optimization. I'll set realistic expectations on our first call.
I'll advise on what needs to change and why, based on data. I don't design or build pages, but I'll tell you exactly what to brief your team or designer on. For ad creative (text, assets), that's part of ongoing management.
I currently manage campaigns across US, EU, and Australia for a global D2C brand. International expansion is a core capability — not an afterthought.
Month-to-month after an initial commitment period (typically 3 months for new accounts). No long lock-ins. If it's not working, we'll both know.
Google Ads access, GA4/GTM access, clarity on margins and targets, and responsiveness when I need input on offers, landing pages, or creative. This is a collaboration, not a black box.
Ready to Talk?
Book a 15-minute fit call. I'll review your account structure, identify quick opportunities, and determine if there's a real path to improvement.
15 minutes. No pitch deck. Just fit + quick opportunities.